(DOWNLOAD) "Membership Marketing in the Digital Age" by Patricia Rich, Dana S. Hines & Rosie Siemer # Book PDF Kindle ePub Free

Membership Marketing in the Digital Age

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eBook details

  • Title: Membership Marketing in the Digital Age
  • Author : Patricia Rich, Dana S. Hines & Rosie Siemer
  • Release Date : January 03, 2015
  • Genre: Business & Personal Finance,Books,Professional & Technical,Education,Language Arts & Disciplines,
  • Pages : * pages
  • Size : 6679 KB

Description

Membership Marketing In The Digital Age: A Handbook for Museums and Libraries is a membership manager’s reference book to what works and how on relevant topics such as member acquisition, membership planning and projections, membership retention and renewals, membership servicing, engagement and loyalty. It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.


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