(DOWNLOAD) "Mejorando el modelo de negocio" by John Mullins & Randy Komisar # eBook PDF Kindle ePub Free

Mejorando el modelo de negocio

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eBook details

  • Title: Mejorando el modelo de negocio
  • Author : John Mullins & Randy Komisar
  • Release Date : January 11, 2014
  • Genre: Business & Personal Finance,Books,
  • Pages : * pages
  • Size : 2272 KB

Description

Si los fundadores de Google, Inditex o Starbucks hubieran seguido con sus planes de negocio originales es probable que nunca hubiéramos oído hablar de ellos. En cambio, introdujeron cambios radicales en sus primeros modelos de negocio, se convirtieron en marcas globales y proporcionaron enormes rendimientos a los inversores. ¿Cómo llegaron a un modelo de negocio eficaz desde su Plan A? ¿Por qué tuvieron éxito, cuando la mayoría de nuevas aventuras empresariales fracasan de forma espectacular? Existe un modo mejor de lanzar nuevas ideas sin perder demasiado tiempo ni en un montón de dinero de los inversores. Es un libro práctico, contundente y enseña el camino a seguir. Ofrece lecciones claras y prácticas para los emprendedores. Casos reales de conocidas empresas. Tanto si se trata de una nueva empresa o que ya esté en funcionamiento este libro ayuda a mejorar el modelo de negocio para el éxito. Original publicado en inglés por la Harvard Business School.


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